Vivid Winters: A party of color and divergence

Vivid Winters: A party of color and divergence

It is that spectacular time of the year, when the air turns crisp and the morning sun feels like one’s first love. Yes winter is here! Like always Gul Ahmed knows how important it is for women to feel warm in their winter-wear yet look absolutely stunning; therefore GulAhmed has launched its much anticipated Winter Collection 2015. The collection was launched on October 31, 2015 but some lucky customers got a chance to get their hands on these precious gems a day earlier via a special code! The winter collection includes a remarkable variety of fabrics ranging from the supple velvets to the warm karandi and from comforting pashminas to the season-savvy khaddar, linen and corduroy.

Gul Ahmed has been synonymous with perfection and quality in textile ever since its creation in 1953. Long associated with classic designs, quality fabric and great value, Gul Ahmed is extremely popular among women across all demographics and has been known to cater to people from all spheres of life. Similarly in the Gul Ahmed Winter Collection 2015, the needs and preferences of women from various age groups has been kept in mind. The fabrics have an extensive color-palette and every design is unique. For the younger demographics, Gul Ahmed has brought the much welcomed digital prints, bright and vibrant hues and piercing floral designs. The darker shades and block prints will make the mature women euphoric.

The Silk Velvet and Pashmina collection features some truly exquisite floral prints and Persian motifs on subtle colors like grey, beige, brown and black. The magnificent khaddar and Chantilly De Lace range is based on fusion between traditional and botanical patterns. The mesmerizing colors mixed with the florals will make the wearer’s winter blue disappear.

As always, the trend-setting designs in every Gul Ahmed collection become iconic in the fashion world. Here are some of the dresses that we absolutely adore:

The Must Have list:

Royal Ruby












This exclusive Silk Velvet dress has a truly royal feel to it with the red ,blue and dull gold bouquet design on a rich black-base fabric.

 Grey’s Grandeurs










Supple color palette, enchanting floral designs and the warm embrace of pashmina is what makes this dress an absolute must have!

Glam-up Garnet












Flashy yet elegant, this silk merino suit has intricate floral patterns running through the front with a gorgeous neck-line, perfect for any event!

Amber Mystique










This embroidered linen is on our wish-list because of the traditional prints and hot amber embroidery on black. The ravishing neckline will make you a star!

Amethystine Magic












This silk velvet attire in the royal shade of purple is nothing but grand.

Citrine sophistication










This vibrant orange karandi is the perfect blend of modern and contemporary. It’s savvy and will leave the beholders smitten.

#GAWinter Selfie Competition

To celebrate of the launch of the winter collection with their valued customers, the textile giant, Gul Ahmed, has organized a selfie competition at four of the most famous malls in the Pakistan: Dolmen Mall – Clifton (Karachi), Dolmen Mall – Tariq Road (Karachi), Centaurus Mall (Islamabad) and Fortress Stadium Mall (Lahore). The customers have been given a chance to win amazing prizes from GulAhmed’s best selling Digital Dreams collection! Four lucky winners will be chosen every hour. The customers can visit the selfie booths set up at the brand’s “Ideas” stores where they have to take a selfie and post it on social media forums like Facebook and Instagram with the tag #GAWinter. You can follow all the latest updates from the event Gul Ahmed’s Facebook page. So get ready for the apparel launch of the year and visit your nearest Ideas by Gul Ahmed outlet or the online store to become a part of the exciting winter extravaganza!