Cricket – a sport that unites our nation irrespective of cast, class, religion or ethnicity. When it comes to cricket we’re not Sindhi, Punjabi, Baloch or Pathans, we’re all Pakistanis. And it doesn’t get bigger than the world cup itself. And of course when we’re talking about cricket we can’t forget the brand that has been strongly affiliated with the sport for the past 2 decades – Pepsi.
Pepsi’s latest cricket centric campaign “Dil Dil Pakistan” is just as eye catching and interesting as the previous years, along with some new introductions. Current cricketers like Shahid “Boom Boom” Afridi, Umar Gul and Ahmed Shahzad have been part of the Pepsi family for a time now, and with legends like Wasim Akram and Waqar Younis included this campaign just becomes much more classier. But the introduction of Sana Mir, Captain of Pakistan’s Women cricket team, is a good addition to the team. Along with actor Ayesha Omar, Pepsi has taken a subtle stand to promote women empowerment and show that this isn’t just a sport for men.
Apart from their amazing advertisement, Pepsi have gone a step further and introduced various billboards and life sized cricket bats throughout Lahore, Faisalabad, Multan and Islamabad. Pakistanis throughout these cities have been seen leaving messages and showing support for the Pakistani Team at these locations.
So from the booming sixes off Afridi’s bat to the toe crushing Yorkers from Gul and to dancing nation on Dil Dil Pakistan when Pakistan wins, one thing is for sure, a cricket crazy nation deserves a cricket crazy brand. And that is why Pepsi is always going to be my “Cricket Drink”.