All we see these days in the name of election campaigning is plethora of mud-slinging taunts and amusing songs by all electoral parties. What is even astonishing is the idea behind their campaigning, selection of songs, their lyrics, which is mere abuse, finding faults with other contesting parties rather than focusing on their own agendas and future programs.
Here, let’s try and make an analysis of campaigning ways used by all parties. My judgment is not biased or I am not favoring any one party and this analysis of mine is purely on the election campaigns of all political parties being aired these days on television.
PML (N): More or less their focus this time as well is on highlighting their past achievements which they have acquired during their last 5 years tenure. In the last few days, PML N leadership is busy in clarifying and answering all the criticism put forward by PPP.
However approach used by them is acceptable if we only take into consideration their few achievements. Rest they are not playing blame games as played by other parties. PTI: Good campaigning techniques being used. They are more into using emotional appeal.
Right set of lyrics with excellent vide coverage are actually working for PTI. As they are new in this practice thus their campaigning is more towards defining their agenda, policies for future besides marketing their party members. They seem least bothered with what other parties are doing, and they are also not into this mistreating business of throwing dirt on other political parties. The approach used by PTI is very mature which tells the kind of people PTI has in its pool.
PPP: The worst kind of campaigning ever done by any political. As they have done nothing in the last 5 years of their government tenure, thus they seem busy targeting other political parties. Their approach clearly indicates that they have no achievement to show to the people/masses, thus their election campaign revolves around playing blame games.
Their focus is towards PML N, they are busy finding old videos of PML N leaders and pin pointing their mistakes and then portraying them in a way so it could show good face of PPP. Besides they are getting help from “BHUTTO” slogan which though has lost
its charm. In a nutshell election campaign by PPP is worst of its kind.
PML Q: They also have PML N in their hit list. Their campaign and ads clearly indicates that they have hired people who are reading script and telling how much bright era of PML Q was. it seems that PML Q is just trying to make their presence felt in this giant sea of three ( well excluding PPP, there are now 2 Big parties) political parties.
Elections are nearing and this campaigning can really help political parties in winning their vote, provided they remain focus to their achievements and future agendas. People in Pakistan are looking for change through ballets, the kind of change which can bring peace and prosperity in their lives; which can provide an equal system of education in every corner of Pakistan.
To bring the change Imran Khan is using the formula of bringing young and new people to the Parliament. This is a good stance but not the first time ever taken by anyone in Pakistan. Factually, MQM has always introduced young, educated and new faces under the guidance of some senior leaders like Farooq Sattar in the Parliament. This time MQM is brining a huge number of new and young parliamentarians.
Anyhow, I only wish this time we move beyond songs and slogans and do something concrete to bring about the change instead of crying praises for themselves.