It’s nothing to be ashamed of, and there is no point of attempt for switching channel when a hair removing cream ad commercial is aired. You don’t even have to evacuate the lounge at once during T.V. commercial.
The only thing that actually excites us, are those sensual legs, which she moves in a fashion that seem tartly display in front of our families. For [some] people there is nothing unusual in showing and/or seeing bare female body parts, and for [some] others, undraped-feline semblance is quite stimulating; especially in arousing a male audience. However, this is considered in accordance with freedom of expression, a complete western approach.
Since the vast majority of our population is strictly close to the theorem of modesty, so Katrina or any womanly baring flesh & bone on public television, cannot ever be acceptable in a devoutly religious society. Nevertheless, many such ads are still being continued to be aired in media, even during the holiest Islamic month. Since the Islamic code of conducts for currently lacks an ordinance regarding appropriateness in the media; all of our T.V. channels appear to be in a mad race, to excel over each other in order to
compete the highest rating.
Lured by greed, for money, they air contents that create problems for concerned parents, who are facing a difficult and uncomfortable situation. When my inquisitive four-year-old son asks me about something he watches on the television and experiences from his other activities; commercial, such as Katrina’s hair removal-lewdness ad, poses a moral threat to my child.
My point of view is not about—Kate-sex-show—as I’m more concerned in delving into the logic of depilation ways with respective attributes. Probably you will be wondering to know that cream or chemical depilation is not solely attributed by women. Be it history or modern world; from oldest hair waxing formula to today’s creams methods, all have been using by men as well so—it leads me to the question as to why, since women AND men who have been using various types of hair removal techniques for centuries, these commercials do not display a male figure using this particular product?
Having been a sports-journalist for some time, I have been a witnessed of male bodybuilders using Nair and many others like that even in Pakistan. Mr. Yahiya Butt (former Mr. Asia, and Mr. Pakistan) including with great number of other prominent athletes, would have used various emollients for hair removal, during their entire careers.
“So why is it only Kat, doing all that there?” Kat’s subliminal jargon weighed heavily upon my mind until one day, searching for answers, when I began to find information regarding depilation on the internet; I found testimonials about epilating and discoveries of its association.
My research provided me with many facts about depilation and its association to men. According to acquired information; male epilating tradition is as old as human history itself along with women’s’ cleansing ordinance. About 2000 B.C., Phoenician and Babylonian kings used to remove their hair by an early version of depilatory waxing. They would use demulcent based on water, sugar and lemon. Around 1150 B.C., in Egypt, Pharaohs had hair removed using waxing.
Later in 500 B.C., depilation became the common norm in every society and from aristocratic to slaves, men would remove their under arm, upper chest, and legs with soft waxing ointments. Roman patricians had a specialized male or female slave for epilating at homes. For wearing tunics, men liked to have the hairs removed from their legs and for that purpose they used hard wax element, like red-hot nutshells for singeing fuzz. Such methods were still continued until the Middle Age.
During the dark ages, under the rule of Christendom, depilation and general hygienic practices were almost forgotten and even women allowed their body hair to grow as a symbol of femininity and fertility.
In 12th century, the Crusaders took all the Eastern epilating and hygiene methods along with them to the West. Steam bath, swimming and removing under arms and pubic hair became the main custom and tradition of Western hygiene. During the arrival of 20th century, a new perception on the human body was developed due to fashion and sports revolutions. Men in general started to use epilating with more advanced techniques and aesthetics.
If women can be shown shaving her legs in order to maintain impeccable hygiene, then why can’t a man be shown in a hair removal ad?
This is a case of reverse gender-discrimination. Kat only insinuates that it is women who benefit from the hair removal product, whereby men can as well. Sadly, the bottom line here may be that sensationalism sells better than reality.