Gore rang ka zamana, kabhi hoga na purana, Gori dar tujhe kis ka hay, Tera to rang gora hay.
Familiar with the demand for “gora rang” (fair complexion) for would the be daughter in- law? Believe it or not, it is one of the major problems faced by many girls especially as far as their ‘getting married’ is concerned. A girl is rejected on the basis of her color, no matter if she is a duly qualified, bright professional, well mannered, well groomed, and attractive. The only thing that matters is her gora chamri. And it makes no difference if the prospective groom is only the first copy of Rajni Kanth. Not that I’m against him, but I don’t even think he can be a perfect suitor for Aishwarya Rai.
However, unfortunately it has now become a trend in our society. And this materialistic approach of our society shows that we still live in Stone Age, where we still consider woman as an object to be decked in one’s showroom.
To change this mindset of our society is a difficult task indeed. Because in our part of the world “gora rang” is used as a yardstick to measure beauty. It is incomprehensible why we as a society and as individuals are so obsessed with it? Why we consider gora rang the acme of real beauty? Whereas in my opinion darker complexion looks far more attractive. And there are loads of other important things that should be taken into consideration other than skin color for the selection of a girl for the post of bride-to-be
Discrimination on the basis of color is a bigger sin then dowry, and so rejection on the basis of color is utmost humiliating for a girl that it pushes them into depression and even to suicide in extreme cases. To make one self-beautiful (considering gora rang the only criteria for beauty) demand for fairness formula or creams are also on rise for the past many centuries. And to further infuriate the situation we have advertisement of these fairness creams, which are on a drive to deceive.
No wonder we see so many skin-care products, lotions on the racks and countless beauty regimes that aim at one thing alone-making you gori.
In nutshell, instead of judging beauty by gora rang try to look other aspects of beauty which include overall personality, style, skills, manners, qualification etc. Don’t consider woman just a commodity or some expensive decoration piece place on some display shelf.