Rotten Eggs for Media, Anyone?

Rotten Eggs for Media, Anyone?

Let’s throw a bucket of tomatoes and rotten eggs at the media. Everyone’s doing it. Even though, I feel like joining on the bandwagon, I don’t think it’s really clever. Let me tell you why:


Firstly, most of the production houses, newspaper agencies, radio corporations etc. mostly ask you to have technical skills if you want to apply for a particular job. I was doing my O level when I was made the assistant editor of a magazine. I had no sense of editing or reporting. I had never studied any of the two things. They hired me plainly because I could write in English. For anyone who has been in the field knows that writing in English and being a journalist are two very different things but the fact is, most of the companies existent in our media require you to have only technical skills. They would hire you as camera man if you know how to switch on a camera, without making sure if you know the principles and the aesthetics behind filming something.


Secondly, ethics of a person and ethics of a corporation are two entirely different things. I may be very ethical in my personal dealings and could have a great sense of what’s right and what’s wrong but position me in the middle of an organization and I’d have to blend in with the prevalent corporate culture. What’s important to me takes a backseat whether I like it or not and chances are, I have joined the organization knowing that. So blaming Meher Bukhari (even though it’s convenient) for the way she questions her guests is not really the right way to go about solving the larger problem. The whole organization she works for, in fact, not only one channel but the entire media operates on approximately the same level of ethics: insignificant.


Thirdly, even though how the media reported various tragedies has been criticized vehemently, the truth is it HAS gotten everyone hooked to the TV. Your dadi who would earlier be in her room finding her glasses or your brother who would come home looking for food are now both sitting in front of the TV screens wanting to know what happened next. It’s wrong. It’s entirely wrong. But it’s also evident that the public wants it. They want to see a freakin’ movie and the media gives it to them.


The idiot box answers most of the questions that we as a society asks amongst ourselves when someone in our family dies ..”ayay hayay bahot bura hua, ab is ki beti ka kya hoga?” (It’s really sad but what will happen to the daughter?”. This is exactly the kind of questions we see media asking and then later criticize. So let me get this straight. No there’s no way to get this straight. It’s complicated. It’s hypocritical. These are double standards.


I’m not supporting the way media has reported various incidents. It is only that it repels you. Sometimes, the kind of drama seems to go on especially by reporters (fake tears and all) makes you want to laugh. The truth is, we need to straighten up ourselves, setour priorities right and work on our own sense of ethics. While media is at fault and has been criticized over and over again, why do you think nothing has changed?
People get fired and are brought back. Why? Because, we are still watching them.

Riffat Rashid

A freelance writer and a student at SZABIST's Media Science Program.

  • Sana rehman

    yes you r right. we are ready to watch hypocritical people therefore they are on the air. there is not existence of ethics in field of media. i m also a student of mass communication but i would never like to join the field.

  • M.Saeed

    Mozart learnt to write music before school age of 5. Muhammad bin Qasim conquered India when he was just 17. Georgia Brown had scored genius-rated IQ of 152 at the unbelievable age of just two!
    Age is no barrier to talent. In this world today, it is only merit that counts. But, in this age-less Pakistan, greatest merit is in “pulling-the-fast-ones”. Therefore, “the talented cousin” is forced to try his talent with Nawaz while the “out-of-bound of yesterday” after a hijack, is holding the PPP’s fort.
    Besides, if fake degrees can get you to the best of places, why spoil energies in the due courses of the rules?

  • Anonymous

    I am truly impressed – more so if the employer did not consider your age when doing your o’levels – just your ability.